Q&A: What is POP Advertising?
Point-of-purchase (POP) advertising is in-store advertising that is meant to catch the attention of shoppers while they’re in an establishment.
This type of advertising used to be mostly printed, static signage, banners, shelf call-outs, endcap displays, and the like. But recent technological developments have opened up a much wider range of POP advertising opportunities.
Stores now use overhead music as a way to influence buyers, and short ads may be interspersed at designated intervals to alert shoppers of specials, promoted brands, seasonal items, upcoming store events, or anything else the store wants to share.
Digital signage is used in much the same way as overhead messaging, but adds an exciting visual element to the mix. Studies have shown that digital media is up to 7 times more effective than printed posters, and that consumers are 5 to 10 times more likely to respond to dynamic messaging than static print signage.
If you’d like to learn how to put new POP advertising to work for your company, give us a call at 800.584.4653 x6382!
(image: basketman)
What is Spectrio Atmospheres?
Atmospheres is a way to give your brand a “sound.” It’s a way to connect with your customers on a personal level while they’re visiting your business. And it’s a great way to create positive emotions that reflect who you are, what you do, and the value you bring to customers.
Spectrio Atmospheres is overhead music that is hyper-customized to your clientele and your brand strategy. We offer a huge variety of music genres, thousands of current titles and artists, and we can even screen out sensitive material. Plus, songs are rotated each week to keep it fresh!
As a part of our service, all our music is fully-licensed so you won’t have to worry about performance rights or copyright laws.
Our overhead music experts will consult with you to design a targeted collection of overhead music for your business to reflect the tastes of your customers, and enhance your brand experience.
Visit our website for more information about Atmospheres, call our sales team at 800.584.4653 x6382 or email us here.
Spectrio Voice of Choice: Molly Daly
Helloooo, Molly!
Radio news anchor and reporter, singer, television host, documentarian, voice talent, true-blue Philadelphian, animal lover, birder obsessed to the point of “benign mental illness:” these embody just a few of the traits possessed by our Voice of Choice, Molly Daly. A News Anchor and Reporter at KYW Newsradio in Philadelphia and popular long-time voice for Spectrio, Molly’s rich vocal tone continues to guide listeners near and far. One might even say she was destined to the microphone.
Molly’s Philadelphia roots include relations of undeniable repute. Another Philly native, actress Grace Kelly, was Molly’s mother’s first cousin…making Princess Grace Molly’s first cousin once-removed. In September 1982, Molly was in England when Grace’s tragically fatal car accident occurred near the border of France and Monaco. Molly said the two had spoken just a couple of weeks prior…an event that would involve a preliminary call from the palace announcing that the Princess would soon be on the line. To Molly, she was simply Cousin Grace.
Molly also credits her grandfather for inspiring an interest in the written and spoken word. Thomas Augustine (T. A.) Daly was a “deadline poet” for the now defunct Evening Bulletin newspaper in Philadelphia in the early 20th century. Today, few are aware that this form of newspaper writing even existed. For T. A. Daly, his “Rymes and Ripples” poems (yes, that’s how Rymes was spelled) reflected the dialect of the times, encapsulating the speech of America’s growing Melting Pot and the influx of immigrants from Ireland, Italy, and elsewhere. As a child, Molly took these words to heart…always the kid wanting to read aloud in class.
Fast forward to college years: first at LaSalle, then Temple University. With an academic background in English that became a Radio/TV major at Temple, Molly ultimately left school “because I couldn’t find a parking place.” Those who know the challenges of parking in Philadelphia can relate. Naturally, Molly turned to…singing telegrams.
An avid music lover, the singing telegrams gave way to bigger and better gigs…like singing back-up with rock-n-roll legend Chuck Berry. Berry, who did not travel with a regular band, would instead hire backup musicians at each tour stop. He’d take an empty attaché case to the Club Manager, who would then fill it with the necessary funds to pay the temporary band. “Berry would get on stage, run the lead to his electric guitar from the amp through the handle of his attaché case, set the attaché next to or behind the amp and plug in… then turn around to the band as if saying ‘you’re along for the ride… follow me’.”
Molly’s varied musical interests and broadcasting skills led her to co-produce a video documentary on Sunset Park, one of the last in a dying breed of entertainment venues gone the way of drive-in movie theaters. For more than half a century, Sunset Park drew country music fans from near and far along old US 1. Over the years, their stage was graced by huge stars…Lefty Frizzell, Johnny Cash, Patsy Cline, Dolly Parton, Hank Williams. Molly interviewed a plethora of personalities, including Marty Stuart and bluegrass legend Bill Monroe. In Molly’s digging, she explained that Sunset Park was one of many in this genre…places where a Sunday variety show might even spotlight a surprise performance by the Three Stooges!
QVC in West Goshen near West Chester, Pennsylvania became home to Molly from 1986 to ’94, showcasing her energy on the popular TV shopping venue. Then, after doing voiceovers and production work at KYW radio for a couple of years, the station became a full-time home for Molly in April 1999, where she’s heard by a large audience as News Anchor and Reporter.
For even the most experienced Voice Talents, technical copy can sometimes be daunting. For Molly, it’s a favorite- especially when it comes from the medical arena. “I can’t get enough of it. I’m looking forward to the day when I get a medical script that includes the word Schistosomiasis…I love the word. I like big scary words.” So to our valued medical clients, the challenge has been issued. And to those in NON-medical industries who may not have tried Molly’s voice, give her a listen and you’ll hear why she’s one of Spectrio’s not so best kept secrets!
6 Reasons Your Business Needs Overhead Music
Overhead music increases sales and productivity!
Here are a few stats:
1. About 70% of retailers agreed that in-store music increases their sales.
2. 63.3% of consumers have been influenced by a store’s atmosphere.
3. 79% of consumers in the UK say that music encourages them to stay in stores longer.
4. When 75 workers at a large retail company were issued headphones for music listening, their productivity increased 10% over 4 weeks.
5. Studies suggest that music with an upbeat rhythm can reduce stress hormone levels by as much as 41%.
6. The right type of music can influence shoppers to spend more money.
Whether your business is retail, food service, medical, or even just an office environment, we have lots of ideas for using overhead music! If you’d like information, email us or call 800.584.4653 x6382.
Like this:
Choose Your Words Wisely
-Consider your reader. What information is the most important to him or her?
-Think about what you want to say. If you were talking to someone face-to-face, how would you deliver your message?
-Slow down. Take time to craft messages that are clear, concise, and simple so the reader doesn’t have to question what you’re trying to convey.
-Read your message again. Make sure your spelling, grammar, and punctuation are correct.
-If it’s important, have someone else take a look at your message before you hit ‘Send.’ A second set of eyes can catch an error that you’ve missed.
Update: Spectrio Cares!
Our Tulsa MS Walk team, the Spectrio Ramblers, completed their walk on April 21st. They were able to raise a total of $1,620 towards research and treatment towards the ultimate goal…a world free of multiple sclerosis!
Here’s a picture of the Ramblers from the walk. There were also a couple of team members that helped raise money but were unable to attend the walk.
Great job, team! We are proud of you!!
Q&A: Does my business need on-hold services?
To answer this question, we need to propose our own questions.
-Do people call your company? If so, are they ever placed on hold for any amount of time?
-Do you have repeat callers?
-When your customers call or visit, are many of them asking the same questions?
-Does your business have seasonal promotions or daily/weekly/monthly specials?
-Are you looking for a way to communicate with a captive audience?
-Have you ever been irritated while on hold because of scratchy radio, beeps, or complete silence?
If you answered “Yes” to any of these questions, your business could benefit from On-Hold services!
On-Hold Messages are a great way to inform callers about your current sales or seasonal offers, answer their frequently asked questions, and share information about new products or services. It’s also the best way to let callers know that you’ll return to their call and to thank them for their patience while you solve their issue. Depending on your business, you could even share tips & tricks, interesting trivia, simple recipes, or company history…the possibilities are nearly endless!
If you’d like to learn more about the benefits of On-Hold Messaging, give us a call at 800.584.4653 x6382 or send us an email!
(image courtesy of koratmember)
