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Case Study: Ridgefield Supply

April 12, 2012

At Spectrio, it’s our goal to help clients achieve their goals. Here’s how we did it for Ridgefield Supply.

The Issue:

Ridgefield Supply had been using traditional methods for advertising their lumber and construction products and promotions but was seeking a fresh take on their marketing in order to reach a particular segment of consumers that were already engaged with their business…their current customers.

The Spectrio Solution:

As a member of Lumbermens Merchandising Corporation (LMC), Ridgefield Supply was able to take advantage of its partnership with Spectrio to create a comprehensive branding strategy.

With Spectrio’s On-Hold Messaging services, Ridgefield Supply cross-promotes seasonal products and brand information to customers that have called the store and are waiting on hold.

With Spectrio’s Atmospheres in-store music and StoreCast messaging, Ridgefield Supply creates a positive shopping atmosphere while breaking in at different intervals to promote seasonal produts and major brands to shoppers.

Ridgefield Supply also uses Spectrio’s VideoCast digital signage, to add an edge to the marketing program and stand out from other lumber and supply retailers. VideoCast reinforces the LMC and Ridgefield Supply brands while using exciting visuals to provide shoppers with a more dynamic in-store experience.

The Outcome:

Ridgefield Supply stands out from other lumber and supply retail stores with up-to-date communications, engaging messaging, and on-brand marketing that specifically targets their current customers.

To learn more about the services we provided to Ridgefield Supply, check out our website!

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