Case Study: Brixx Wood Fired Pizza
Brixx Wood Fired Pizza was opening a new franchise location in Franklin, Tennessee and the owners needed a simple, turn-key way to add a fun atmosphere to the restaurant. Because Franklin is located just outside of Nashville, music was a big part of the owners’ lives and they wanted to bring a personal touch to their franchise.
The Spectrio Solution:
Spectrio worked with the owners during the new store construction to install an overhead music system that worked for their space. As with any new construction, there were many parties involved and delays occurred, but Spectrio technical support worked diligently with the general contractor and the system installers to meet deadlines and ensure the system was up and running.
Once the sound system and overhead speakers were installed, the owners had very specific ideas for the style of music they wanted to play, and Spectrio was able to assist with music selection and day-parting to quickly respond to the owners’ requests. Although Spectrio’s playlists are continually updating to provide a diverse music experience for guests, they are able to be edited at a moment’s notice to meet the owners’ needs, which proved useful during the 2011 holiday season.
To complete their marketing package, Spectrio also produced a custom on-hold message for the store, to entertain and inform callers. The on-hold message coordinates with the overhead music, allowing the owners to share current specials, answer frequently asked questions, and promote their fundraiser program.
The owners of the Franklin Brixx Wood Fired Pizza were extremely pleased with the level of service provided by the Spectrio team, from the sale through design and installation, through customer service and the production process. They’ve received many compliments about the overhead music, and look forward to working with Spectrio on future audio-visual marketing projects.