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Q&A: What’s the best advertising strategy if I have a small budget?

September 13, 2012

If it costs 6 to 7 times more to obtain a new customer than it does to keep and sell to a current customer, it makes sense to direct a small advertising budget towards those people that already buy from you.

How do you advertise to current customers?

If people call your business and they’re on hold for any period of time, you could use on-hold messages to keep callers informed about your specials, add-ons, and cross-sell your other products or services.

Use customized digital signage in a waiting room or customer lounge to promote a referral or frequent buyer program, to reward those customers that already support your business.

Retail stores can benefit from overhead messaging to direct shoppers to a certain aisle or encourage them to ask an associate about special in-store values.

And if you use an email list to communicate with clients about their accounts, take the opportunity to advertise your other services that the client might not already know about. You can even add in a video or animation to make it more enticing.

These are just a few options when it comes to advertising to your current clientele. Do you have any other ideas? Let us know in the comments!

(Image: Michal Marcol /

2 Comments leave one →
  1. January 5, 2013 8:06 am

    You could also add, that you need to always follow up with customers and provide cool + helpful support. Customers could easily forget that your business even existed.

    • February 15, 2013 10:17 am

      You’re absolutely right. While maybe not technically an advertising strategy, great customer service is extremely important to keeping your customers happy and making them more likely to spread the word about your business.

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