Q&A: What is voice branding?
You’ve probably heard the word “branding” thrown around quite a bit. If not, here’s a brief description: branding is basically the story of your company. It’s the coordination of your marketing, advertising, your customer promise, and your image, in order to portray a consistent look and feel. Your brand is also tied to the way people feel about your company as a whole, so it’s a pretty important part of any business strategy.
While a lot of branding is related to the “look” of your company, there’s another part of branding that many small and medium businesses overlook: voice branding.
Here are a few things to think about when it comes to the “voice” of your company:
- When a customer calls your business, are they greeted by a friendly voice or a receptionist that spits out your company name in a barely-intelligible manner? Perhaps one of your employees has recorded your company’s general voicemail greeting. If you’re a small business owner, it’s important to portray a level of professionalism, and employee-produced phone greetings are not always necessarily the best option.
- When a caller is holding, do they hear advertisements for other businesses – including your competition – because you’re playing radio-on-hold? Or are they treated to a series of irritating beeps? Instead, you could be using this valuable time to share information, entertain callers, and reinforce your brand with a consistent voice.
Voice branding is a huge part of your company’s image and the way your customers perceive your brand as a whole. If you’d like more information about how Spectrio has helped create successful voice branding for our customers, visit our website, call 800.584.4653 x6382 or email us!
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