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Q&A: How can I use in store music to influence customers?

March 28, 2013

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There are a couple of ways to tackle this question, and it depends on how you want to influence your customers.

If you want your customers to stick around and enjoy a leisurely afternoon browsing through your establishment, a mellow, calming playlist is your best bet. Something like our Silver Session, with its electronic and modern undertones would work as it would not interfere with conversation…the perfect “background” mix!

But if you’d rather influence customers  to buy, buy, buy, a more upbeat playlist is in order. Something that keeps them moving through the store, motivating them to find what they need, while not rushing them out the door. After all, you’d like them to pick up a couple of things they want as well! Our Yellow Session is a good option for recognizable selections from today’s artists that will have your customers singing along while they shop.

It’s also important to think about demographics when choosing your in store music. High school-aged customers obviously have different tastes from their parents and grandparents. Who is visiting your store and what type of music might they like?

Do you find that you have different kinds of customers at different times of the day, or would you like to set one mood in the morning, and another mood in the afternoon? Day-part your playlist to match the mood and the customers!

 

We have lots more ideas on how to choose the right in-store music for any type of establishment. Give us a call at 800.584.4653 x6382 or email us and we’d be happy to show you just what we can do for you!

 

(image courtesy Ambro/freedigitalphotos.net)

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