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Spectrio Cares! Update

April 4, 2013


The Spectrio Amblers of the Oldsmar office have completed our MS Walk! Together, we raised a total of $605, which all goes towards research for a cure for Multiple Sclerosis.

Here are a few pictures from the event:


MS Walk 1


MS Walk 4

MS Walk 3


MS Walk 2


Our Spectrio Ramblers have just over a week before the walk in Tulsa. Would you like to donate? Visit the Ramblers team page here. We’ll check back in with a fundraising update and post a few pictures from the Tulsa walk soon!


Q&A: How can I use in store music to influence customers?

March 28, 2013


There are a couple of ways to tackle this question, and it depends on how you want to influence your customers.

If you want your customers to stick around and enjoy a leisurely afternoon browsing through your establishment, a mellow, calming playlist is your best bet. Something like our Silver Session, with its electronic and modern undertones would work as it would not interfere with conversation…the perfect “background” mix!

But if you’d rather influence customers  to buy, buy, buy, a more upbeat playlist is in order. Something that keeps them moving through the store, motivating them to find what they need, while not rushing them out the door. After all, you’d like them to pick up a couple of things they want as well! Our Yellow Session is a good option for recognizable selections from today’s artists that will have your customers singing along while they shop.

It’s also important to think about demographics when choosing your in store music. High school-aged customers obviously have different tastes from their parents and grandparents. Who is visiting your store and what type of music might they like?

Do you find that you have different kinds of customers at different times of the day, or would you like to set one mood in the morning, and another mood in the afternoon? Day-part your playlist to match the mood and the customers!


We have lots more ideas on how to choose the right in-store music for any type of establishment. Give us a call at 800.584.4653 x6382 or email us and we’d be happy to show you just what we can do for you!


(image courtesy Ambro/

Spectrio Voice of Choice: Gregg Simmel

March 21, 2013

by Brittny Baldwin, Spectrio Creative Consultant

Voice talent Gregg Simmel grew up in Ohio, and attended OhioUniversity where he studied Journalism. He transferred to the University of Miami and studied Political Science. He then made his way to the other side of the country, to San Francisco where he attended the Bailie School of Broadcasting.

Gregg comes from a background in radio. He began his career as a Radio DJ where his voice could be heard over the airwaves in Northern California from 1987-88. This was when he discovered his love for voiceover work.

“In my early radio days in California, my morning drive partner and I did a remote broadcast from a Firefighters camp deep in the SiskiyouNational Forest during a massive forest fire.  It was like being on the set of MASH.  Pretty exciting at the time,” Gregg says.

He then moved to Clearwater, Florida where he met a fellow named Mitchell Keller. Gregg started working for Mitch as a copywriter 2 weeks out of the month.

“It was a seamless transition, switching from radio to writing on-hold messages,” Gregg says.

When asked how writing on-hold messages was different back in the day, Gregg mentioned how there was no Internet back then and everything was faxed back and forth to clients.

From 1995-97 Gregg did airborne traffic reports. He says that was a very interesting experience, and he was even given the chance to take control of the plane sometimes!

Nowadays, Gregg is a freelance copywriter and voice talent. His hobbies include, football, going to the movies and frequent traveling. Gregg loves to cook, especially seafood.

Gregg says that if he could record an on-hold message for any business, he would like to do it for one of Gordon Ramsey’s restaurants.

“Gordon Ramsey has a fiery personality and it would be fun to do one of his on-hold messages,” Gregg said.

If you are looking for a voice talent with years of experience, consider Gregg Simmel. His friendly and adaptable voice will bring the perfect tone to any voiceover.

Q&A: What type of hold music should I use for my business?

March 14, 2013


This is another one of those questions that depends on two things: your callers (most important) and your business model.

Your Callers

As a business owner, you have to think about who is calling your company in order to choose appropriate hold music. After all, an elderly caller will likely not appreciate the same type of music as a college student, and vice versa. The elderly set might enjoy a soft easy listening or classical selection, while college students would like a more upbeat rock or techno/dance music. There could be variety in these selections, but these would be what we’d most likely recommend based simply on the ages of  your callers.

Of course, it’s relatively easy to choose music that caters to only one demographic. But what if your callers include both college students and elderly? You have to find a middle ground that works with the tastes of two completely different groups of people, which can be challenging. In this case, you might use an upbeat light rock to keep the younger callers’ attention while not offending the older callers. Smooth jazz is always a safe bet, though younger people tend to think of  smooth jazz as “elevator music.” The key is in finding something varied and upbeat but not too trendy or “spicy.”

Your Business Model

So, you own a Mexican restaurant. What do callers expect to hear while holding? Probably some type of Latin Jazz, or something with south-of-the-border flair. A sporting goods store? Perhaps the local college fight song, upbeat dance music, or a motivational track. A spa? Definitely quiet, soothing music that gets callers “in the mood” before they even make their appointment.

Think about the type of business you own and the image you want to project, then find some music that gives you that feeling.

Here are a few key words to think about when choosing your hold music:

  • smooth
  • strong
  • driving
  • hip
  • sincere
  • fresh
  • light
  • sunny
  • relaxed
  • cool
  • spicy
  • exciting
  • festive
  • modern
  • fun
  • dramatic
  • powerful
  • soothing

We are happy to help guide you through the process, if you’re still not sure what kind of hold music to use for your business. Feel free to call us at 800.584.4653 x6382 or email us! You can also sample some of our music tracks here.

How To Keep a Repeat Caller Engaged

March 7, 2013


When you have many repeat callers to your business, it’s important to keep them engaged. After all, they are most likely your “bread and butter” and you’d probably like to keep it that way. So, when they call back – we’re talking month after month, week after week, or even day after day – you need to make sure they are engaged.

One way to do this is with your on hold messages. Use your hold time to relay important information to callers so your employees don’t have to keep answering the same questions time after time. Let the callers know what you need from them in order to help them quickly. If your website can assist the caller, be sure to refer them there.

Here are a couple of techniques you could use to make sure your on hold messages are fresh for repeat callers:

  • Change the content frequently. Some of our clients update multiple times per month, and a few of them update every week. This guarantees that their on hold message content will be fresh for their callers. 
  • Use a long on hold production. In most cases, the production plays in a loop and the caller will drop in wherever the audio is playing. The longer the production, the less likely the caller will hear the same messages if they call back frequently.
  • Have fun with your callers while they’re holding! Teach them something new, by adding trivia to your on hold messages. Share a few jokes or inspirational quotes. If the caller is entertained, the hold time will just fly by.

We have lots more ideas to share, so be sure to Like Spectrio on Facebook, circle us on Google+ and follow us on Twitter!



Q&A: Should I send a video email to my customers?

February 28, 2013


If you are on any email lists, think about it: the last time you received a marketing email, what did it look like?

If it was like most marketing emails, there may have been a catchy subject line to entice you to open the email. But once you opened it, were you impressed by the content? Did it look like a printed flyer, more or less? Maybe there was a special offer or some interesting information but if it didn’t jump out at you right away, you probably deleted the email just as fast as you opened it.

A static image can occasionally hold a viewer’s attention for a few seconds, but if you truly want to captivate your audience, you need some movement, some excitement. A video email can do just that!

A video email can tell a story, demonstrate product features and give personality to your brand. It can showcase specials with flair, or simply add sparkle to your marketing message.

Check out our sample video email below:

Much more enticing than a regular email newsletter, right?

If you’d like to learn more about Spectrio StreamCast (what we call our video email service), click here or call us at 800.584.4653 x6382!

Spectrio Voice of Choice: Susan Williams

February 21, 2013

by Bob Anthony, Spectrio Creative Consultant


Susan Williams profile pic

Chances are, if you live in the Tampa Bay area, you came from somewhere else.  Susan Jones Williams not only was born here, she is a fifth-generation Pinellas County native.  Her effervescent style, which makes her a favorite voice talent among Spectrio clients, is no act; it is an extension of a naturally sunny yet genuine personality—appropriate for a native of this region.  But make no mistake about it, Susan is a born performer, starting in church choir “since probably four or five.  As a little girl I had piano lessons, dance lessons, art lessons, eventually added other instruments.” The acting bug hit in her teen years, leading to roles extending into adulthood, including Equity and community theatre.


Susan’s dream was to become a television reporter, graduating from University of Central Florida with a Communications degree, but after sitting in with a band during a holiday party, she was hired upon graduation to sing with the George King Orchestra, a big band specializing in jazz standards and show tunes. She would be a full-time singer with several different bands for 16 years, but not before returning to television—in a very different format that, like her bloodline, was native to Pinellas County; “Home Shopping Network was still local-I had never seen it, and had only heard of it.  There was an ad in the paper for a host—I auditioned and bingo, that started seven years there.”  Her talent for ad-libbing and interviewing was developed while with HSN, where a host may have only looked over a product before going on, and had to keep talking until the product was sold out or calling ended on it. Her experiences there led to a successful career in infomercials and representing companies as a demonstrator.  Susan has also been a volunteer host for Pinellas County Schools’ now-defunct WPDS-TV, interviewing nationally-known authors for the station’s “Booktalk” series.


When performing as a voice talent, as she does for Spectrio and for many other companies, Susan says “If you were to watch me while I record voiceovers, you’d probably laugh.  I am quite animated-I just naturally record audio as if it were on camera…hand gestures and all!” She lauds Spectrio’s professionalism and quality, and sees the company as “just good people who I feel truly care about their clients.”  She retains her passion for singing and has passed her talent on to her four grown children, who all are involved in music and performance.  And, again in keeping with her roots, she has a love for water sports, and realized a lifelong dream last year by becoming a certified scuba diver, to which, in typical Susan Jones Williams fashion, she commented, “Wow! It is the best!”

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